The Challenge

Developing the cosmetic brand "ONYX Boulder" with a focus on aesthetic design, simplicity, and muted colors like brown, beige, and white presents the challenge of standing out in a competitive market while maintaining the brand's clean and sophisticated image.

The Goal

The primary goal of ONYX Boulder is to establish itself as a premium cosmetic brand that exudes elegance and simplicity. The brand aims to attract consumers seeking high-quality products in a cluttered cosmetic landscape while offering a unique visual identity that resonates with the modern aesthetic.

The Solution

By meticulously implementing the chosen muted color palette of brown, beige, and white and infusing it into the brand's aesthetic design and packaging, ONYX Boulder can create a cohesive and sophisticated look. Embracing clean and minimalistic packaging designs while emphasizing the quality of the products will position the brand as a symbol of understated luxury, attracting the target audience seeking simplicity and elegance in their cosmetic choices.