The Challenge: Malawi faces a growing threat from escalating extreme weather events, including floods, landslides, and storms, impacting millions of lives. The challenge is to raise awareness and foster unity in response to these recurring disasters.

The Goal: Our goal is to create a cohesive brand identity for "Cyclone Freddy Malawi Awareness" that unites communities across Malawi. The aim is to increase awareness about the escalating weather-related challenges and encourage preparedness and resilience.

The Solution: We designed a robust brand identity centered around "Cyclone Freddy" to symbolize unity and resilience. Our solution includes creating impactful banners, billboards, clothing items, and other branding materials. Hashtags and messages spread via social media amplify the awareness efforts, fostering a sense of shared responsibility and preparedness among the people of Malawi.

Please view full project here: https://www.behance.net/gallery/168456341/Cyclone-Freddy-Campaign