The Challenge

Designing a coffee brand identity, "Emojo," that effectively combines the themes of fun, colorfulness, and coffee culture, while incorporating black, yellow, and white colors alongside emoji illustrations.

The Goal

Establish Emojo as a vibrant and engaging coffee brand that stands out in a competitive market, appealing to a younger demographic seeking a lively and enjoyable coffee experience.

The Solution

By seamlessly integrating the chosen black, yellow, and white color scheme and using playful emoji illustrations in the branding, packaging, and marketing materials, Emojo can create a unique and visually appealing identity that aligns with the brand's fun and colorful essence. This will resonate with the target audience, making Emojo a go-to choice for coffee that brings joy and energy.